A taxonomy of Facebook scepticism

Aug 23, 2007 07:22 · 372 words · 2 minute read

A couple of interesting Facebook-related items cropped up in my feeds this morning:

JP Rangaswami has come up with a taxonomy of Facebook sceptics:

Hrrumph Steak: This is the type of person who goes red in the face when you ask him whether he’s actually used Facebook at all, and remains embarrassedly silent. Dead meat in more ways than one.

Billy Slow-Mates: This guy is actually nothing more than a shy late adopter, waiting to see what his friends do. In the meantime he hopes he keeps his street cred by claiming complete ignorance. Usually a true fanatic once converted.

IM I Said: This is the guy who’s taken this long to discover instant messaging and texting, and doesn’t feel he needs another mode of communication. Often seen buying LaserDiscs and, occasionally, Betamax tapes.

Time Lord: This person just considers Facebook to be a waste of time and that’s that. Probably because it interferes with his Word Search and Sudoku.

The Jobcentred: The sort of guy who thinks you’re slacking on the job if you talked about the cricket or the weather while waiting for the lift to arrive.

Then the ubiqitious Robert Scoble:

Anyway, back to the idea of a Facebook Hotel.

Think about how a business would change if it knew every one of its customers had a Facebook account.

I was thinking of a hotel/casino where when I walked in the iPod in the room was playing the music that I had set as my favorite on my Facebook profile. The digital screens in my room had all my photos and some random photos from my friends. My favorite movies and TV shows were on the video device. The bar knew my favorite drink and how I liked it made.

That got me thinking about how I’d change my business after I knew everything about my customers.

It’s a neat idea, but you just know that the execution would be let down - like the hotels that programme their TVs to display a “Welcome, MR J SMIThh” message, incorrectly spelt and meaning that the TV has been left on belching carbon all day long. A nice idea, but better in the minds of marketers than can actually be delivered.